Question
Dispensing and Hospital Pharmacy Question on Lab Essentials
Which of the following statement is the correct description of product positioning?
A
Selecting one or more segment to enter
B
Occupying distinctive position in the mind of customer
C
Identifying group of buyers with common need
D
Distinguishes company's product form competitor's product
Answer
Occupying distinctive position in the mind of customer
Explanation
Solution
The correct option is (B): Occupying distinctive position in the mind of customer