Question

What is the advantage of using internet surveys to supplement traditional postal questionnaires?
A. Postal questionnaires generally produce a higher response rate
B. It makes all of the data more directly comparable
C. Online social surveys generally produce a higher response rate
D. It boosts response rates by allowing people to respond in the way that is most convenient for them

Answer 1

Hint : In order to solve this question, we need to know the present trend for the questionnaires and the surveys for them, and compare the trend for the old traditioned postal questionnaires and those with the modern and the new way that is using the internet surveys or the online questionnaires.

Complete Step By Step Answer:
Nowadays, there is a growing tendency for researchers to administer the questionnaires through more than one medium. A printed copy of the questionnaire may also be sent by post to everyone in the sample and can also be found online, like that at a website. This allows the recipients to choose to respond by post or online and so it has the potential to improve the study’s response rate. Moreover, there is evidence that using online questionnaires alone, can produce a lower response rate as compared to the postal surveys. It can be seen that the internet users have become more sophisticated than before in respect of their attitudes to unrequested emails. The spam filters may unintentionally trash some messages too.
Thus, option D is correct.

Note :
In spite of the growing trend for the online surveys, it has been seen that the response rate for the online surveys is somewhat lower but still it gives a choice to the recipients to choose what way is more suitable for them for the reception of the message.