Question
Mass Media Question on Types of advertising
What is Cooperative Advertising?
(A) Establishing a relationship between a product and its potential consumers
(B) Generating and transmitting short and precise messages regarding a cause or a problem
C) A system that allows two parties to share advertising costs
(D) Advertising that compares one brand directly or indirectly with one or more competing brands
Which of the options given above is correct:
A
(A) and (D) only
B
(B) and (C) only
C
(C) only
D
(C) and (D) only
Answer
(C) only
Explanation
Solution
Cooperative advertising is an arrangement where two parties, usually a manufacturer and retailer, share the advertising costs.