Question
Entrepreneurship Question on Marketing and Sales Strategy
Rohan is manufacturing cold drinks. He sells three sizes, 100 ml for ₹8, 1 litre for ₹20 and 2.25 litre for ₹80.
Identify the price strategy used by Rohan.
A
Cost-plus pricing
B
Penetration pricing
C
Creaming pricing
D
Variable pricing
Answer
Variable pricing
Explanation
Solution
The correct option is (D) :Variable pricing.