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Question

Mass Media and Communication Question on Advertising

Identify the sequence of elements in Uses and Gratification Model.
A. Motives
B. Basic needs
C. Gratification
D. Individual characteristics
Choose the correct answer from the options given below:

A

D, B, A, C

B

B, A, D, C

C

A, B, D, C

D

B, D, A, C

Answer

B, D, A, C

Explanation

Solution

The correct option is (D):B, D, A, C