Question
Mass Media Question on Advertising
Identify the correct sequence of following stages in an advertising campaign:
(A) Brief to the client
(B) Promotion
(C) Media Planning
(D) Research
Choose the correct answer from the options given below:
A
(A), (B), (D), (C)
B
(D), (A), (C), (B)
C
(B), (A), (D), (C)
D
(C), (D), (A), (B)
Answer
(D), (A), (C), (B)
Explanation
Solution
The process begins with research, followed by briefing the client, media planning, and finally promotion.