Question
Innovation & Entrepreneurship Question on Fundamentals of Business
Given below are two statements:
Statement I : Dividing the market in small niches is known as targeting.
Statement II: Segmentation and targeting are essential components of understanding the market and tap it effectively.
In the light of the above statements,choose the correct answer from the options given below
A
Both Statement I and Statement II are true
B
Both Statement I and Statement II are false
C
Statement I is true but Statement II is false
D
Statement I is false but Statement II is true
Answer
Statement I is false but Statement II is true
Explanation
Solution
The correct option is (D): Statement I is false but Statement II is true.