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Question: A marketing firm that, of 200 households surveyed, 80 used neither brand A nor brand B soap, 60 used...

A marketing firm that, of 200 households surveyed, 80 used neither brand A nor brand B soap, 60 used only brand A soap and for every household that used both brands of soap, 3 used only brand B soap. How many of the 200 households surveyed used both brands of soap.

Explanation

Solution

To solve this problem, we will consider A as the set containing number of households using brand A and B as the set containing number of households using brand B. Now, we will use the formula that n(AB)=n(A)+n(B)n(AB)n\left( A\bigcup B \right)=n\left( A \right)+n\left( B \right)-n\left( A\bigcap B \right). Here, ABA\bigcup B determines the set containing all the elements of A and B, while ABA\bigcap B determines the set having only the common elements of A and B. Along with this, we will also make use of AB=(AB)A'\bigcap B'=(A\bigcup B)'.

Complete step-by-step answer:
Let us now consider the given question,

Since it is given that 80 households use neither Brand A nor Brand B, then we have that ABA'\bigcap B' = 80 (here, AA' means all the events excluding that in set A and BB' means all the events excluding set B). Now, we use the following theorem that AB=(AB)A'\bigcap B'=(A\bigcup B)' (where ‘ stands for complement of an event as shown for the case of AA' and BB' ). Thus, we have, (AB)=80(A\bigcup B)'=80.
(Thus, n(AB)=20080=120n\left( A\bigcup B \right)=200-80=120).
It is also given that 60 households use only brand A and that three times as many households use Brand B exclusively as use both brands.
If x is the number of households that use both Brand A and Brand B, then 3x use Brand B alone (as per the information given in the problem).
Thus, we have, n(AB)=n(A)+n(B)n(AB)n\left( A\bigcup B \right)=n\left( A \right)+n\left( B \right)-n\left( A\bigcap B \right). By substituting, we have,
120=(60+x)+(3x+x)x120=\left( 60+x \right)+\left( 3x+x \right)-x
[n(A) means the entire set containing elements of A. Thus, we have to add x to A to get n(A). Similar is the case with n(B)]
Solving the above equation we get,
120=60+4x120=60+4x
Let us subtract 60 from both sides to get,
4x=604x=60
Hence, x=15

So, 15 people use both brand A and brand B of soaps.

Therefore, the final answer is option (a).

Note: To avoid the algebraic expressions in set, one of the easier ways to solve is to represent the above problem on the Venn diagram. One can easily calculate the value of x using the space of n(AB)n(A\bigcap B) in the Venn diagram.
We have shown in the above solution that:
60 households use only brand A means:
n(A)n(AB)=60n\left( A \right)-n\left( A\bigcap B \right)=60
x is the number of households that use both Brand A and Brand B which means:
n(AB)=xn\left( A\bigcap B \right)=x
3x use Brand B alone which means:
n(B)n(AB)=3xn\left( B \right)-n\left( A\bigcap B \right)=3x
Representing the above information on the Venn diagram we get,

From the above Venn diagram,
n(AB)=60+x+3xn\left( A\bigcup B \right)=60+x+3x
We have calculated in the above solution that n(AB)=120n\left( A\bigcup B \right)=120 so substituting this value in the above equation we get,
120=60+x+3x 60=4x \begin{aligned} & 120=60+x+3x \\\ & \Rightarrow 60=4x \\\ \end{aligned}
Dividing 4 on both the sides of the equation we get,
15=x15=x
Hence, we have got the number of households who use both brands A and B is 15.