Question
Research Methodology and Methods Question on Data Collection and Analysis
A ______ is a measurement scale with five response categories ranging from “strongly disagree” to “strongly agree,” which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements related to the stimulus objects.
A
Semantic differential scale
B
Likert scale
C
Continuous rating scale
D
Stapel scale
Answer
Likert scale
Explanation
Solution
The correct option is (B): Likert scale.